Translating insult: Strategies of rendering invective in modern political discourse

The article focuses on the use of invective in political texts and specifics its rendering English-Ukrainian translation. It aims to define possible strategies for translation factors that influence translator’s choice. Since by leaders is aimed primarily at provoking a certain reaction from their opponents public, main criterion equivalence such units pragmatics, which stipulates task as trying make perform same function be perceived way original, often regardless language component source language. paper suggests it becomes with help pragmatic adaptation, implies various manipulations text ensure better understanding receptors Three adaptation are proposed: neutralization, substitution stylistic amplification. These dictate further choice decisions application transformations aiming preserve emotional evaluative load